Markets

A need in the Community

SCAA has received 24 of Registration of Interest from individuals, volunteer groups and businesses supporting our bid for the CAT. These expressions represent the democratic desires and aims of hundreds of residents of Saltburn and the wider area.

Market Research

The process leading to this bid was the result of a series of public meetings held:

  • Initial Meeting Autumn 2010;
  • Wednesday 16th February 2011 at 19:30 in the SCAA Theatre;
  • Tuesday 14th June 2011 at 17:00 at the SCAA Theatre.

From these meetings a working group was established from members of the public; this group has since become the Marske Mill Sub-committee of SCAA.

It has consulted with the wider community through specific dialogue and the collection of 24 formal registration of interest in usages for the building.

SCAA has also established a specific presence on its website to enable members of the public to engage with the project as well as utilising elements of social media to increase community participation.

Competitor Analysis

There are some alternative venues in Saltburn which can be booked for meetings, rehearsals and public events, including:

  • Emmanuel Church Hall – £15 – 60 per session
  • Methodist Church Hall – £30 – 60 per session
  • ToCH – £5 per hour
  • Saltburn Wellbeing Centre – up to £18 per hour
  • Saltburn Golf Club – £50 per session
  • Saltburn Cricket Club – £20 per session members; £30 per session non-members

The Saltburn Artists Projects also provides studios for artists, however it currently has a waiting list of tenartists. The only alternative is the Princes Road Business Park, which is also fully occupied.

USP

The Works @ Marske Mill Lane is based on a holistic view of art and creative activity as hugely beneficial to all aspects of life and community. By providing a rich mixture of creative activity in one place we anticipate that people at all levels will be drawn into creativity often in unplanned ways.

Communications

SCAA has a dedicated sub-committee formed to handle publicity, which is chaired by Veronica Boland, retired owner of a former print business. Working with another Director, Peter Neal, who runs a local small enterprise business development company specialising in new and social media SCAA is currently developing a rigorous communication strategy. This includes:

  • A quarterly magazine which is distributed to all the homes in Saltburn and mailed further afield. 6,000 copies are printed and it therefore has a readership reach of 60,000;
  • SCAA website, which is updated daily and reaches hundreds of local residents and tourists each week, this is also enabled for online ticket sales to facilitate increased attendance at events;
  • SCAA e-mailing list currently has 500 subscribers who specify their interests and receive a general monthly listing of events and regular events based on those interests;
  • SCAA Facebook page, which has 1,000s of interactions per week; it currently has 70 fans and can be found at: www.facebook.com/saltburnarts.

Continue to Phased Action Plan